https://www.naomiwest.ca/journal daily 0.75 2026-05-13 https://www.naomiwest.ca/journal/how-mcp-servers-enabled-claude-to-be-my-command-center monthly 0.5 2026-05-13 https://www.naomiwest.ca/journal/a-lifecycle-marketers-edge-in-the-new-ai-world monthly 0.5 2026-03-26 https://www.naomiwest.ca/journal/say-goodbye-to-gmails-insight-into-your-domain-reputation monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/d256ae0d-70c7-4f56-8c86-af6ee6908059/Screenshot+2025-10-08+at+5.52.57%E2%80%AFPM.png Journal - Say goodbye to Gmail's insight into your domain reputation - Make it stand out V2 of Postmaster Tools is starting to roll out, with V1 set to deprecate by the end of 2025. https://www.naomiwest.ca/journal/how-i-approach-go-to-market-from-acquisition-to-ai-launches monthly 0.5 2025-06-11 https://www.naomiwest.ca/journal/stop-vibe-coding-your-marketing-tech-stack-your-marketers-will-thank-you monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/d14e0fca-79a6-41ff-8a8a-5677f0e2cd17/Screenshot+2025-06-03+at+7.37.33%E2%80%AFAM.png Journal - Stop vibe coding your marketing tech stack: Your marketers will thank you - Make it stand out this is a real pic of me, sitting at a table, asking people to change my mind https://www.naomiwest.ca/journal/notion-copy-dashboard monthly 0.5 2025-04-25 https://www.naomiwest.ca/journal/my-shift-to-product-marketing monthly 0.5 2025-01-03 https://www.naomiwest.ca/journal/my-review-of-notion-mail monthly 0.5 2024-11-26 https://www.naomiwest.ca/journal/drive-newsletter-signup-from-social-media monthly 0.5 2024-10-08 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/cc505d2f-43da-4328-a28a-2e5c8fec5df1/1727323682677.jpeg Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7eb8036b-8b86-409d-8618-db513a0311b3/1727323680065.jpeg Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/78d67632-69b1-4f06-aa25-224136ce4870/IMG_5121.png Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/24abc187-a534-4661-91c0-7b76ecc691d4/IMG_5122.png Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4b57117b-7509-4124-aa46-2f9efb4d0fba/Screenshot+2024-10-07+at+4.52.05%E2%80%AFPM.png Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/93474ec3-b736-4181-825f-3da722826ae1/Screenshot+2024-10-07+at+5.02.43%E2%80%AFPM.jpeg Journal - Drive newsletter signup from social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c8085eb5-2df7-46c2-b9d0-bb5fc0a7c526/Screenshot+2024-10-08+at+8.34.08%E2%80%AFAM.png Journal - Drive newsletter signup from social media - Make it stand out Follow me, if you aren't already! https://www.naomiwest.ca/journal/learnings-from-launching-a-course monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/3a65ab54-840a-4623-87d2-14ef35c02604/2023+Year+In+Review+%281%29.png Journal - Learnings from Launching a Course - Make it stand out So in 2023, I mapped out my course. Nine modules, broken down into buckets such as creation, deliverability, career progression. I ran full speed with this course — having hired a videographer, picking out a slide platform, hired talent off of Upwork to transcribe the content into speaker notes. I had all of this content done and dusted within 3-4 weeks. But despite all this, I didn't launch the course until August 2024 — what went wrong? Read on... https://www.naomiwest.ca/journal/ios18-introduces-ai-to-apple-mail monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/d668f67a-92c2-4cc6-8707-51ef51f7a8f4/Naomi+West+Email+Marketing+Specialist+Apple+Update Journal - iOS18 Introduces AI to Apple Mail - Make it stand out A feed of emails with preview text. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/58ee3a08-1453-4e69-bd98-5d2d5316b0ae/Naomi+West+Email+Marketing+Specialist+Apple+Update Journal - iOS18 Introduces AI to Apple Mail - Make it stand out A feed of emails with Apple Intelligence instead of prescribed preview text. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/d0b41f35-4501-421f-a459-df04a98d35f9/Naomi+West+Email+Marketing+Specialist+Apple+Update Journal - iOS18 Introduces AI to Apple Mail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/eb49ecdf-42f7-4b63-95d8-f9bd6771b276/Naomi+West+Email+Marketing+Specialist+Apple+Update Journal - iOS18 Introduces AI to Apple Mail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/gmails-new-subscription-center monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/643b3f61-c656-4b71-8e17-c86ea96e61b8/Gmail+Preference.png Journal - Gmail’s New email Subscription Center - Make it stand out Flagged by BlanchDuBois74 on Reddit. https://www.naomiwest.ca/journal/digital-accessibility-lawsuits-in-2023 monthly 0.5 2024-02-07 https://www.naomiwest.ca/journal/why-unsubscribes-will-increase-in-2024 monthly 0.5 2024-01-10 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7900a30b-1b4d-4d10-890f-4b6ca455c7c0/GDbIdOwakAA-BVh.jpeg Journal - Why Unsubscribes Will Increase in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/googles-update-to-inactive-accouunts monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9b7c07ae-534e-4c1f-b805-29a4959f3c1b/%40emailfromnaomi+%2831%29.png Journal - Google’s Update to Inactive Accounts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/gmails-sender-authentication-updates monthly 0.5 2023-10-09 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/262aaebc-ca7b-43f3-8ace-c1b216a277e9/Screenshot+2023-10-09+at+9.55.54+AM.png Journal - Gmail’s sender authentication updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/e2836b8f-472f-4c43-8efb-2ee389152430/%40emailfromnaomi+%2823%29.jpg Journal - Gmail’s sender authentication updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/why-you-should-have-a-welcome-email monthly 0.5 2023-09-21 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/78c06c54-5327-444e-a26f-9c86339df987/B2B.gif Journal - Why You Should Have a Welcome Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a011ae5c-561f-49b2-8419-556f37e746af/Classpass.png Journal - Why You Should Have a Welcome Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/09e42ad2-ff75-432c-aeae-a5324a4b25f1/Formula+Fig+-+Membership+Welcome.png Journal - Why You Should Have a Welcome Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/eace07d3-63c2-4ca5-9676-ae1e9e82dab1/Hotjar+-+Welcome+%281%29.png Journal - Why You Should Have a Welcome Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/bimi-a-breakdown-for-email-marketers monthly 0.5 2023-09-05 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/0b34624a-debd-4ff3-a75e-16b6d390a4b9/Preheader+Text.jpg Journal - BIMI: A breakdown for email marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/774ca4df-c478-4e0c-82af-5072489db7cf/%40emailfromnaomi+%2827%29.png Journal - BIMI: A breakdown for email marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c7212431-c32e-4966-85a0-128a8193a545/Blue+Professional+Gradients+Investment+Bank+Finance+LinkedIn+Single+Image+Ad+%281%29.png Journal - BIMI: A breakdown for email marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/inaccessible-email-trends monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/eedcf196-3678-459d-a75f-73b30178d34f/IMG_8895-preview.JPG Journal - Email trends that are inaccessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/can-ai-change-the-way-we-consume-email monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a665e2dc-109f-4df2-afdc-eab32c9b6584/Screenshot+2023-03-27+at+4.14.34+PM.png Journal - Can AI change the way we consume email? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4831679d-2a39-4f87-a162-625a81dba3bf/Screenshot+2023-03-27+at+4.20.35+PM.png Journal - Can AI change the way we consume email? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c536bfbc-9911-4ce5-a038-025aec6b901a/Screenshot+2023-03-27+at+4.21.46+PM.png Journal - Can AI change the way we consume email? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ffd448e3-d607-4883-aa04-9a2f2e47723c/Screenshot+2023-03-27+at+4.25.50+PM.png Journal - Can AI change the way we consume email? - Make it stand out The image reads “Parcel sent an email newsletter featuring tips and tools for email, including a new Type E exploring how to improve alt text to meet WCAG standards. Naomi was asked to reply if they had something cool to share. Peaberry Software Inc. was mentioned at the end, and Naomi was asked to unsubscribe from all Parcel emails.” https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/58892631-bd40-4ef6-93f8-b6fd38b2f919/Screenshot+2023-03-27+at+4.29.01+PM.png Journal - Can AI change the way we consume email? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/developing-a-lifecycle-strategy monthly 0.5 2023-02-21 https://www.naomiwest.ca/journal/gmail-annotations-a-breakdown monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ba812dd5-2d9f-489f-92c3-e864edfa9644/%40emailfromnaomi.gif Journal - Gmail Annotations - A breakdown - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/e7c0940e-745f-4ddb-9381-33954e97fd32/f4d16e6f-d54e-45d6-9822-b65d56cedc21.JPG Journal - Gmail Annotations - A breakdown - According to Active Campaign, 1 in 5 Gmail users have the Promotions Tab turned on since Gmail launched the tabs feature in 2013. Many users turn it off, but for those that keep it on, Gmail will automatically sort your emails based on what it deems to be “promotional” — in my opinion, emails that encourage shopping of any kind or those that are offering something in exchange for money. Giving subscribers somewhat of a personal shopping catalog experience in their inboxes. This email from Old Navy seems a bit different from the rest. Subject line, but with images instead of the classic preview/preheader text? What could this be? https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9a8b301b-2df2-4b57-a89c-2ffb93e69265/Screen+Shot+2022-11-27+at+3.17.12+PM.png Journal - Gmail Annotations - A breakdown - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a4c3b1b1-5f6d-4ce2-9aa6-50d63162c952/Screen+Shot+2022-11-27+at+2.26.25+PM.png Journal - Gmail Annotations - A breakdown - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/322d4947-42d9-4858-925d-32029c3c6575/page0+3.JPG Journal - Gmail Annotations - A breakdown - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ai-vs-human-copy monthly 0.5 2022-10-13 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/643f1f26-d4dc-43b9-a949-8d4c194b3adc/Naomi+West+-+AB+test+mockups.png Journal - AI Copywriting - A Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630446106137-TO83RBH0KEXC8YWSUSLN/page0+16.JPG Journal - AI Copywriting - A Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ab-testing-customer-feedback-strategy monthly 0.5 2022-10-13 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4c770558-bc04-4412-bcba-0c87283fd2d7/Naomi+West+-+AB+test+mockups+%281%29+2.png Journal - A/B Testing - Customer feedback strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630446106137-TO83RBH0KEXC8YWSUSLN/page0+16.JPG Journal - A/B Testing - Customer feedback strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/deep-linking-for-email-marketers monthly 0.5 2022-09-21 https://www.naomiwest.ca/journal/birthday-emails-2022 monthly 0.5 2022-07-25 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/17a87bba-ca13-443b-98c5-5bd6e5a468be/Aeroplan+-+Happy+Birthday.png Journal - Birthday Emails - 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/747ca7b5-1943-49ea-8340-fddf52d88971/Aeroplan+-+Birthday+GIF.gif Journal - Birthday Emails - 2022 - Make it stand out GIF used in email. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/07fa8fb1-69bd-4af0-a90e-eecafed7aedd/Experteer+-+Happy+Birthday.png Journal - Birthday Emails - 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f2eabdcf-8388-4bf4-b64a-cf65c94bb250/Nintendo+Birthday.png Journal - Birthday Emails - 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/589328b2-5296-4899-8e72-8567a2047e88/RBC+-+Happy+Birthday.png Journal - Birthday Emails - 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a00da03b-d0b7-4707-84ac-8ec09d474b67/Sephora+-+Happy+Birthday.png Journal - Birthday Emails - 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ab-testing-winback-strategy monthly 0.5 2022-06-30 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/782dcb4e-a199-47f3-9c41-35084ed6b090/Naomi+West+-+AB+test+mockups+%281%29.png Journal - A/B testing: Winback strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630445771167-UV8YXMGQU5Q81MTXA1NK/page0+16.JPG Journal - A/B testing: Winback strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ab-testing-channel monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5a44edc5-4aa7-4a1b-b1c6-e15700640dee/1653484871213.jpg Journal - A/B testing: Channel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630445771167-UV8YXMGQU5Q81MTXA1NK/page0+16.JPG Journal - A/B testing: Channel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ab-testing-ctas monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/8d13f2f4-905d-4abd-bd91-b6a408ca5ede/1630353784779.jpg Journal - A/B testing: CTA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630445771167-UV8YXMGQU5Q81MTXA1NK/page0+16.JPG Journal - A/B testing: CTA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/saas-lifecycle-marketing-kpis monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1c6c6861-4179-4063-a0d8-9eb92d8a574a/naomi+west+SaaS+lifecycle+marketing+kpis.JPG Journal - SaaS Lifecycle Marketing KPIs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/how-i-review-my-emails-for-accessibility-at-invoice2go monthly 0.5 2022-06-12 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4678521c-ca63-4277-ad91-a81d8abcbaec/Screen+Shot+2022-06-12+at+2.09.50+PM.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/d644f068-d4d7-4229-a186-db1bc8ee2d1c/import+from+parcel.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/dc1b3f16-f90f-4d99-a2ff-5727ef97b0d4/left+navigation.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/64c1cf11-8e19-481a-8079-3c7e4639c669/inspect.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/26d78c1d-29ab-495a-8609-a22ccf809186/accessibility+checker.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/935074fb-eefb-43de-9727-bb7080349948/accessibility+checker+results.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f8d911bb-70df-49b1-a803-d87a3c9025ed/focus+mode.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/eb78b221-e453-47ec-9a71-05ef8bccb1cf/title+error.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7e235748-be16-44a8-be53-d33575653775/refresh+after+title.png Journal - How I review my emails for accessibility at Invoice2go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/why-esps-and-maps-need-to-be-consulting-more-marketers monthly 0.5 2022-05-30 https://www.naomiwest.ca/journal/london-unspam-may-2022 monthly 0.5 2022-05-29 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f4715823-0c5f-4552-8a89-5ad3e0ec5157/naomi+west+unspam.JPG Journal - London Unspam, May 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/why-to-avoid-using-click-here-in-your-email-copy monthly 0.5 2022-04-21 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/8058aaa8-a92f-451d-8860-5860c11b79f8/Screen+Shot+2022-04-20+at+6.34.37+PM.png Journal - Why you should avoid using “click here” in your email copy - Make it stand out In my own email copy, I’d quoted accessibility, and then used a “here” link - which this fellow email geek kindly explained that using a contextual link instead by linking text that described what I was linking to would make it far easier for anyone scanning, or using a screen reader. Sorry that was quite a run on sentence. I hadn’t even thought of the implications that a click here link could have on accessibility. In my thinking, it was as clear as it could be. I took this as a learning opportunity and here are my findings. We need to Stop embedding links ON noncontextual copy. It’s Inaccessible Screen readers, when scanning content will announce Link (when is such) and then continue reading aloud the content. When a link is embedded with context, the screen reader will continue reading copy that you have hyperlinked. Such as this: “We have many resources available to you that will educate you on the LINK benefits of CBD.” When a link is embedded onto a Click Here - the screen reader will solely announce “Link. Click Here” - but as the listener its difficult to know if it really is referencing a link, image, etc. “We have many resources available to you that will educate you on the benefits of CBD. LINK Click here to explore them.” When links are compiled by the screen reader into a list format for the end-user to navigate through - the end-user could end up with a massive list of links that ends up looking something like: Click here here Click here Vs. a clean list of contextually embedded links that looks similar to: benefits of CBD why open rates are no longer accurate how do i convince my boyfriend to get a dog Makes sense - right? Although this article is email specific, I’d encourage everyone to have a read of this article by WebAim that outlines the importance and basic outline of making hyperlinks accessible. It’s difficult to scan The more I look at copy that has click here embedded, the more I realize how using it as a tactic detaches the action from the message it’s trying to drive towards. Take these two examples: We have many resources available to you that will educate you on the benefits of CBD. We have many resources available to you that will educate you on the benefits of CBD. Click here to explore them. In the second example, by the time you get to the second sentence, you may have already forgotten what the first sentence was even referencing. Baking the embed into your copy reads naturally, and is easier on the eyes. There are much better alternatives This is more so a point for those that feel stuck or limited and are thinking “I definitely cannot embed links contextually there’s absolutely no way”. I’m not saying that you should ban the word “click” from all your copy. But certainly, there are much better nouns, or verbs you can use to drive action while keeping things the status quo of short and sweet. Examples like: Download PDF View Webinar Complete my profile Just I beg of you, stop using Click Here! SEO SEO for email? WTF? Think about how often you search your inbox to go back into old emails, and how better the experience would be if you added context when embedding links. Not once have I ever searched my inbox for “click here” but I have frequently searched my inbox for downloads by what I thought their file names were, webinar titles to hopefully discover a recording link, and blog articles that I wanted to revisit. Honorable Mentions I would like to highlight this Tweet by Emily Smith that really got me started exploring this topic further enough to write about it. Cheers to continuing to learn together as a community! https://www.naomiwest.ca/journal/slow-emails-volume-10 monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ee0b0535-c6cf-4985-92bc-b0d5867a8d50/Screen+Shot+2022-04-14+at+2.53.46+PM.png Journal - Slow emails volume 10 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/building-emails-with-beefreeio monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4fbf54f8-8121-40fa-bb8e-c9f884efe861/screencapture-beefree-io-about-bee-2022-04-03-10_35_33.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7760f1ac-a343-442e-91f0-f3557f947b6c/Screen+Shot+2022-04-03+at+10.26.32+AM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9efdfedc-18dc-462d-b0b6-1a62ddfc951e/BEE+Welcome+email.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ce3a1029-5c8c-451c-b61a-e7f06c225d16/Screen+Shot+2022-04-03+at+11.27.15+AM.png Journal - Building emails with Beefree.io - Make it stand out Lets break the above down: Toggle a desktop preview of your email Toggle a mobile preview of your email Your email - this is where you’ll drag all your blocks from the righthand selection to build your email Content - a selection of pre-defined blocks Rows - want to create a two column email? Select a row with two columns to drag into your email, then select the content blocks of you choosing to drag into both columns Settings - a variety of global style settings including content width and language (screenshot below) https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/29018f08-83b7-4676-854b-0b65bfe85512/Screen+Shot+2022-04-03+at+11.33.11+AM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/25a97d0e-9f14-4f8a-bfef-5022b08cebf7/Screen+Shot+2022-04-03+at+12.06.49+PM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5e86bf1f-973e-4eb1-8635-654717af28f9/Screen+Shot+2022-04-03+at+12.09.12+PM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5a9d2724-f848-447a-830d-a13a4d618253/Screen+Shot+2022-04-03+at+11.50.09+AM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/55885b04-f150-430f-a69f-4a41d3fdfd42/Screen+Shot+2022-04-03+at+11.53.53+AM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/fce23e94-f73b-48c4-987b-e0ee584eebc3/Screen+Shot+2022-04-03+at+12.12.19+PM.png Journal - Building emails with Beefree.io - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/terms-and-conditions-update-emails monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/e0bea950-3948-4f1a-9de2-74e71ec3b65a/Monzo+-+T%26C+update.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/b4cccf45-58eb-4fed-a79f-5a9569ed9140/Later+ToC.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/bb546148-7976-454f-9f68-32b54bd087a8/Typeform+terms+of+service.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/bd3fd03b-2994-476a-88b4-bb083c094721/update-of-spotify-premium-family-terms-and-conditions.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9ea9076c-9433-42c1-ae8b-ad481bb71f20/really-good-emails-updates-to-our-legal-policies.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ee609f3c-8a05-4f0f-b8f6-8237df8a6acf/weve-updated-our-privacy-policy-yes-us-too.png Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/e4698bc7-f003-4fe7-b674-c3416bb0f4ce/page0+23.JPG Journal - Terms & conditions update emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/subscription-strategies monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/17acca10-7498-4149-b000-c6fdd9c86b87/screencapture-mail-google-mail-u-0-2021-12-09-15_27_48.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/74eb4b0e-054f-4a6c-98f0-6e90db74838e/Headspace+-+Milestone.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9fa13e71-2acf-417c-93c3-25f45c212dab/Grammarly+Insights.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1e17bc26-3c14-4e1b-8360-3c170b2662ba/Grammarly+-+Membership+UPsell.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/217b4680-e3e5-4bb0-a6ce-31a86fe19521/Grammarly+Insights.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/80bca179-fca0-4fc7-99b8-b64a0d327c40/screencapture-mail-google-mail-u-0-2021-12-09-10_21_58.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/bce36c3a-7f7b-4c7a-b674-f7cbfdf218c1/Mala+-+February+Memberships.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/051361b3-f8ae-434e-a00c-a6f1b1ab87da/Mala+-+Mala+Box.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7d640a4f-8418-4b8e-9be3-eed227225785/screencapture-klaviyo-campaign-RY7Thy-web-view-2021-12-09-10_14_58.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/b01ecbef-3142-48b5-b5ef-621de25dede2/screencapture-klaviyo-campaign-UBjtJT-web-view-2022-02-08-11_59_10.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/bcc0ef9f-ca1f-485c-b10a-4eebb17c5b10/unnamed.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/45cb5fae-3f66-4962-9066-61be0a22e153/Screen+Shot+2022-02-08+at+11.57.04+AM.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4603e779-82ef-485d-91ef-93f3ecfe4fec/Plot+Wines.png Journal - Setting the stage for Subscriptions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-8 monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/6742c51f-78bf-4fd9-a1de-63d04f833db9/Mailgun+-+Interactive+Email.png Journal - Slow emails volume 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/b999dc8e-6680-4a86-9cea-57cb450a6455/Mailgun+-+Interactive+Email+2.png Journal - Slow emails volume 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/6787ef82-a43c-46e8-be5d-55ac20b091cf/Membership+Upsell+-+Formula+Fig.png Journal - Slow emails volume 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/24ad715f-dea3-4da3-ab29-aace36224c77/63f6b794-dfca-6a54-5d6c-8a3439667f7b.png Journal - Slow emails volume 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/96c12c05-f1f1-4132-b66f-dea67ce29870/3af9c54f-c277-7e8a-4e02-39e504d73545.png Journal - Slow emails volume 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-7 monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1625688806693-Y673SP8184HI3MA3QK24/page0+13.JPG Journal - Slow emails volume 7 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/how-to-prepare-for-an-email-interview monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/0974806b-6898-4f82-b254-4dceaa9a9ae8/page0+21.JPG Journal - 10 ways to prepare for an email interview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/sending-from-a-no-reply-dont monthly 0.5 2021-12-17 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/8ee7815f-4522-4bdc-87d8-e9ccf83ee608/Screen+Shot+2021-12-16+at+7.27.30+PM.png Journal - Sending email from a no-reply? Don’t. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5dab1ed2-754b-4d29-8ad6-a071a0bce5bf/Screen+Shot+2021-12-16+at+7.37.36+PM.png Journal - Sending email from a no-reply? Don’t. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/3395d74f-0a79-4bc8-a9e6-da6e1a8f6afd/Screen+Shot+2021-12-16+at+7.52.37+PM.png Journal - Sending email from a no-reply? Don’t. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7a990517-326e-482d-b68b-cf6f4614faf1/page0+20.JPG Journal - Sending email from a no-reply? Don’t. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/why-your-sender-address-matters monthly 0.5 2021-12-16 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f7b12e99-9129-4f35-b5b2-d77415f9e841/Screen+Shot+2021-12-15+at+5.21.52+PM.png Journal - Why your sender address matters - Make it stand out Behind every Friendly From, is the sending address of the business or brand, or alternatively, a fraudulent party. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/6e9b8ba4-6f86-4c5a-95b4-797950440633/Screen+Shot+2021-12-15+at+5.26.01+PM.png Journal - Why your sender address matters - Make it stand out See above, the friendly from of SKIMS, is SKIMS, and their sender address is noreply@skims.com. Now that we’ve gotten the basics out of the way, why does your sender address matter if you can lean on a Friendly From to represent you? What happens if Gmail, and other ISP’s remove the functionality of a Friendly From, and only display the sender address? Lately, there have been whispers of this happening in the email community where Gmail, and Apple Mail are removing the Friendly From name from displaying on various emails. Spot how emails without a Friendly From appear in inboxes below: https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ef3ee86e-6c8c-41cb-8630-11440ac63fff/IMG_8505.PNG Journal - Why your sender address matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/482695f5-2a21-48d9-8fd1-0983bb88aad2/IMG_8241.jpg Journal - Why your sender address matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/eb7b9ea8-29f9-4bc7-af3a-9483b52629fc/page0+19.JPG Journal - Why your sender address matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-6 monthly 0.5 2021-11-30 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630959526021-FYO368DWS55A89O3F7E9/page0+13.JPG Journal - Slow Emails Volume 6 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-5 monthly 0.5 2021-11-30 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/482bee8f-cf63-4be3-a020-d4520c4d3b17/18c8d3b9-dc0e-0a3e-3e55-5028183888fa.jpg Journal - Slow Emails Volume 5 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630959526021-FYO368DWS55A89O3F7E9/page0+13.JPG Journal - Slow Emails Volume 5 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/elevate-your-basic-email-template monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/3c9babe0-c206-4106-913a-b13dcfb3371d/Screen+Shot+2021-11-03+at+8.32.10+PM.png Journal - How to Elevate your basic email template - Make it stand out MailChimps out of the box template featuring a logo at the top, in the centre. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5ac6845f-48b8-4ff5-bf2e-b3061438ad9d/Screen+Shot+2021-11-03+at+8.28.38+PM.png Journal - How to Elevate your basic email template - Make it stand out Good Pair Days takes a different approach by left aligning their logo. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/abda29fd-9e28-46db-975a-b9d558dd5692/Screen+Shot+2021-11-03+at+8.35.54+PM.png Journal - How to Elevate your basic email template - Make it stand out Miro takes a traditional approach of using a product-focused image at the top of their emai. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/deb7a0d0-31f1-4fa8-a1b7-8c998fd15dc9/Screen+Shot+2021-11-03+at+8.36.55+PM.png Journal - How to Elevate your basic email template - Make it stand out Wealthsimple’s TLDR newsletter, uses small infographics with the emails key topics in the space where the hero image traditionally sits. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/cf72d45f-5c5d-463f-b36f-a6be1ddb9931/Screen+Shot+2021-11-03+at+8.47.47+PM.png Journal - How to Elevate your basic email template - Make it stand out Classpass follows a clear and easy-to-understand hierarchy of breaking main value props down in a list format. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f9a47fd3-acc7-4506-acb1-a30003404f57/Screen+Shot+2021-11-03+at+8.53.08+PM.png Journal - How to Elevate your basic email template - Make it stand out Get Back Necklaces blends their hero image, into the background of the body copy, eliminating the stark contrast between the two. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/e9a1a1f6-d280-42bf-9159-6354c9c6b9aa/Screen+Shot+2021-11-03+at+9.02.03+PM.png Journal - How to Elevate your basic email template - Make it stand out A local fitness studio near me, CMMN GRND, uses Mindbody Business for their email marketing, which screams out of the box template when reviewing this CTA. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/cc8c7c47-1fb1-4885-97b4-94117a583579/Screen+Shot+2021-11-03+at+9.09.33+PM.png Journal - How to Elevate your basic email template - Make it stand out Cuup uses a full width CTA, which despite being an email font, is almost spot on to their website CTA button text. Design wise, it’s as aligned as it could be. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c909a05e-921b-423d-b6e6-583f35200598/Screen+Shot+2021-11-03+at+8.21.27+PM.png Journal - How to Elevate your basic email template - Make it stand out A typical email footer from Wise. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/568c1755-155c-43fc-b075-b57d6c03dd14/Fig+Face+Footer.png Journal - How to Elevate your basic email template - Make it stand out A nicer to look at email footer from Fig Face. https://www.naomiwest.ca/journal/slow-emails-volume-4 monthly 0.5 2021-10-03 https://www.naomiwest.ca/journal/anchor-links-in-email-the-intricacies monthly 0.5 2021-10-27 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1633132566914-BYIGTFXJU6P646NK6FWH/page0+18.JPG Journal - Anchor links in email: the intricacies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/countdown-timers-mpps-latest-fatality monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1632358609063-RBRWBC1DNU5F50BK0FYK/last-day-save-15-with-our-best-offer-ever.png Journal - Countdown timers: mpp’s latest email fatality - Planning on having a server reload an image every time someone opens your email to load dynamic content such as a countdown timer? Think again… Countdown timers are normally known as a fantastic way to create urgency, buzz, or an end-date to campaigns that you wish your subscriber to act upon. In the example I’m showing, Casper uses a countdown timer at the top of their email to show how much time is left on their 15% off event. If not obvious, that time has since passed and it’s now sitting at 00 across the board. How do these countdown timers work? When the email content is loaded, the email will refresh every time it is able to access the server, and its date/time stamp, allowing the content to be refreshed and show how much time is left. How will MPP impact this? But, with Apple’s latest update, the content is only fetched once. And it’ll be fetched that one and only time when it lands in your inbox, regardless of if you’ve opened up the email or not. Because the content with MPP only loads and refreshes once, the dynamic countdown timer is now essentially only a static image. Having loaded once, it will continue to show the time remaining on the countdown timer at the time the content was initially downloaded. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1632359973446-XMO23O0H0X3JE4NUMB4J/page0+17.JPG Journal - Countdown timers: mpp’s latest email fatality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-3 monthly 0.5 2021-10-03 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630959461776-GG55VI44UXRFV0TPP7Y4/Sendview+Naomi+West.png Journal - Slow Emails Volume 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/ab-testing-image-placement monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630444835528-CW07T3RNO9RU4ZVNM85I/Naomi+West+-+Email+A%3AB+Test.png Journal - A/B testing: image placement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1630445771167-UV8YXMGQU5Q81MTXA1NK/page0+16.JPG Journal - A/B testing: image placement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/email-list-growth-strategies-restaurants monthly 0.5 2021-08-31 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1628396081039-LFDNH77U1RS719Y3JHQY/Naomi+West+-+Email+Marketing+restaurants.JPG Journal - Email List growth strategies - restaurants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/slow-emails-volume-2 monthly 0.5 2021-08-06 https://www.naomiwest.ca/journal/slow-emails-volume-1 monthly 0.5 2021-08-06 https://www.naomiwest.ca/journal/hiding-opens-with-apples-new-update monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1625166174237-T0UDLTWC6OZ62P3XBSXK/page0+11.JPG Journal - Hiding opens with Apple’s new update - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/a-simple-guide-to-ab-testing monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1623214635742-36F145J5MMPIKKTCO6VH/page0+11.JPG Journal - A simple guide to a/b testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/journal/mailchimp-vs-klaviyo monthly 0.5 2021-06-01 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622486494967-Q7W0WULO9GDMZ6DZ9P7C/mailchimp+vs.+klaviyo Journal - MailChimp Vs. Klaviyo https://www.naomiwest.ca/journal/email-tools monthly 0.5 2021-05-29 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622316966287-NEG43HOVPG7F8WZ28X5W/page0+9.JPG Journal - Email tools you need to know about https://www.naomiwest.ca/journal/category/Multichannel monthly 0.5 https://www.naomiwest.ca/journal/category/Opinion monthly 0.5 https://www.naomiwest.ca/journal/category/Strategy monthly 0.5 https://www.naomiwest.ca/journal/category/Growth+strategy monthly 0.5 https://www.naomiwest.ca/journal/category/Announcements monthly 0.5 https://www.naomiwest.ca/journal/category/Knowledge monthly 0.5 https://www.naomiwest.ca/journal/category/Conference monthly 0.5 https://www.naomiwest.ca/journal/category/Slow+emails monthly 0.5 https://www.naomiwest.ca/journal/category/Testing monthly 0.5 https://www.naomiwest.ca/journal/tag/analytics monthly 0.5 https://www.naomiwest.ca/journal/tag/referral monthly 0.5 https://www.naomiwest.ca/journal/tag/Strategy monthly 0.5 https://www.naomiwest.ca/journal/tag/Growth+strategy monthly 0.5 https://www.naomiwest.ca/journal/tag/tools monthly 0.5 https://www.naomiwest.ca/journal/tag/Knowledge monthly 0.5 https://www.naomiwest.ca/journal/tag/Conference monthly 0.5 https://www.naomiwest.ca/journal/tag/Testing monthly 0.5 https://www.naomiwest.ca/email-marketing-course-material daily 0.75 2024-08-10 https://www.naomiwest.ca/email-marketing-course-material/slides monthly 0.5 2024-08-10 https://www.naomiwest.ca/home daily 1.0 2025-04-11 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1621790190098-GWM4R0IET0BQSBYQ27JA/Copy+of+Untitled.png Home - Email Marketing Strategist from Vancouver, BC Let’s talk email! As an award-winning email marketer & founder of Email Characters — I’m genuinely obsessed with all things email. I work with SaaS and e-commerce brands to strengthen their end-to-end Lifecycle Marketing programs across email, in-app, push notification, and SMS channels. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622486763652-E8LELB0DOXDN1EAHHR9S/naomi-west-email-marketing.png Home https://www.naomiwest.ca/work-with-me daily 0.75 2026-08-22 https://www.naomiwest.ca/walk-and-talk daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622000706748-7X7ZNMEG9GMEJC8GV6YO/page0+4.png New Page https://www.naomiwest.ca/audits daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622001149430-RPTR7QBB2DS760X6F9PT/leaves.png Audits https://www.naomiwest.ca/intensives daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622001319608-2SH34EEP0P3NA0FWY462/page0+5.png Intensives https://www.naomiwest.ca/work daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/94c8f284-89eb-4b0e-b71e-2a8adca0608c/FigFace+-+Birthday+Email.png Work Email birthday promotion from Fig featuring a pink floral arrangement with pampas grass and decorative lighting. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5d242de6-2378-4269-af70-9c9d451c15da/screencapture-mail-google-mail-u-0-2021-08-30-17_19_42.png Work Colorful graphic with text announcing 'We noticed you checkin' us out' with playful eyes and squiggly lines, above promotional content about social media and content scheduling. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/fc2350df-02dd-470e-9d43-6c3dab56d56f/Rook+%26+Rose+welcome+email.png Work Email newsletter from Rook & Rose Flower Shop & Lifestyle Store featuring a floral arrangement with pink, red, orange, blue, and white flowers, and a welcome message to Naomi including a discount offer. Sections showcase different floral designs and home decor items with 'Shop Now' buttons. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/9a175ac4-a902-4c52-82cd-54549c4e9ac3/Parcel+Unpacked+-+reg+.png Work A digital advertisement for a virtual conference called 'Parcel Unpacked.' The ad features pixel art of a cityscape with neon signs and pixel characters. It includes text about the event, a 'Register for Unpacked' button, a 'Start Game' button, and options to learn about email, hats, and industry experience. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/49c1e05b-9ee9-4253-996f-ea06bb6f9c48/Design+Studio+-+Create+First+Email.gif Work Screenshot of a web-based dashboard with options to create an email, template, or component, and a list of files below. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/5ccc332d-763f-4592-87f8-e62a1c8d9aba/Screenshot+2025-05-12+at+5.24.24%E2%80%AFPM.png Work A web page advertisement for machine detection technology for email engagement tracking, with a 'Coming soon' label and a call-to-action button labeled 'Learn about true engagement metrics'. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/da567045-80f2-448f-a2a0-3aa2888786a7/Screenshot+2025-04-04+at+12.03.15%E2%80%AFPM.png Work Email newsletter from Customer.io promoting the Unpacked event for lifecycle marketers, featuring a special offer with a limited number of free gifts for early bookings, and insights on recent marketing trends. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c8fefee9-c27c-42d2-9546-c042419b31a2/Later+-+Email+Capture.png Work An infographic by Later promoting Mental Health Awareness Month with tips for mental health, including social media tips, recommended podcasts, mental health tools, and ways to find calm during work. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/2ce98524-3fa1-444b-8a7b-4586707b776f/Jul+2021+Update+-+SMS+Email+Form+-+Klaviyo+-+17-07-2021.png Work A promotional sign offering 15% off when you give a fig, with fields to enter email, name, phone number, birth date, and city, and a subscribe button. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/8977ab84-6052-4756-94d9-b929af948cd9/Invoice2go+Female+Entrepreneurs.png Work Screenshot of a webpage titled '4 profound lessons from interviewing 100 female entrepreneurs' from Invoice2go. Includes a header with the company logo, images of women, a brief description, a 'Read more' button, social media icons, and footer links. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/0048b339-501f-4746-a41c-c8c78f7b7325/Kotn+-+Online+Order.png Work A promotional email featuring a photo of two friends, one male and one female, smiling and sitting together on a modern bench. The message encourages supporting friends and sustainability through Kindle purchases, offering discounts for referring friends. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/edd47588-0a22-4bba-8b46-014b5f9e032d/Kotn+-+Toronto+Purchase.png Work KOTN store interior with clothing displays, plants, and customer photos, promoting sharing recent purchases and style on Instagram. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/2facda8d-6cc1-4165-957f-9523780cda85/Show+Hide+On.png Work https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/fa736cd6-ba15-42e0-9405-8c77c8a2071f/Screenshot+2025-05-15+at+11.38.24%E2%80%AFAM.png Work Screenshot of a dashboard with analytics data, showing a pop-up window about email inbox provider breakdown and performance metrics, and a sidebar menu with options like Campaigns, Broadcasts, and Data & Integrations. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/204bb40a-b77a-4e63-8773-01ea1447cdb7/bf0cd704-2b71-47fe-969e-7320e3c15fc0.png Work Screenshot of an email or webpage announcing updates to Design Studio, featuring a header with logo, a large image of a computer screen, and text describing new features such as creating emails directly from broadcasts, A/B testing, personalization data, and a photograph of Naomi West, Senior Product Marketing Manager. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/15c0dbd5-f98f-46ec-8e18-e67ba99b0ff6/Invoice2goo+-+Email.png Work Invoice2go logo at the top, screenshot of a pricing plan options page showing Premium, Professional, and Starter plans with prices, portrait of a man with short dark hair and a checked shirt, call to action button "View all plans," text promoting new plans and features, benefits list including unlimited clients and team members, unlimited estimates, projects, websites, client email marketing, and support, stars ratings and usage stats, social media icons, footer with company information, links to support and policies. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/b4af2402-a358-4a2a-b1a7-6d148e97d99f/screencapture-mail-google-mail-u-0-2021-08-30-17_22_59.png Work Email newsletter from Invoice2go showcasing product updates, customer reviews, tips for faster cash flow, and call-to-action buttons for more information, with icons for social media at the bottom. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/01957627-2edb-4159-b97b-71ea03636cd9/Invoice2go+relationship+builder.png Work An email newsletter from Invoice2go with a message from Keryce Henry, Head of Content, to small business owners about their trial service, featuring a photo of Keryce Henry. The bottom part of the email has three colored sections inviting users to join groups for female founders, creative collective, and go-getters, each with a 'Join Group' button and icons for social media links. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/f36aa922-ab5a-4e5a-a5ce-81cb9545e52b/screencapture-mail-google-mail-u-0-2021-02-22-14_32_42.png Work Promotional email for Barreworx offering on-demand workout classes from home, featuring images of women exercising with fitness equipment, and text about class types and sign-up benefits. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/afaa1e73-69e8-4e45-9133-59bbf1053a77/Parcel+Welcome+Email.png Work Screenshot of a webpage introducing Parcel, an email coding platform. The page features a dark-themed interface with code snippets and a call-to-action button labeled "Create your first email." It includes sections about components, code examples, and guides for learning about building emails with Parcel. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/ff5bd112-a571-4e34-a767-94ef8520f4b8/Bots+vs.+Humans.png Work https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/c941a9ee-6528-40ee-89fd-b787ee16eb42/Screenshot+2025-01-14+at+10.03.18%E2%80%AFAM.png Work A digital screen shows a code editing environment with a pop-up window titled 'Hide & Show on Mobile'. The window has options to set transformation, decoration, and visibility conditions, and a message about customizing design for device responsiveness. Two buttons at the bottom are labeled 'Learn more' and 'Dismiss'. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/22b35a63-e7f8-4a1a-b709-aaca61a6ceb4/Screenshot+2025-04-04+at+12.02.26%E2%80%AFPM.png Work Digital advertisement for the event 'Unpacked' by customer.io, scheduled for February 26-27, 2025, highlighting digital marketing topics like lifecycle marketing, personalization, AI insights, and omnichannel strategies. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/80e734cb-2f9d-4a3d-abc2-2266b8d63a80/Welcome+to+Parcel.png Work Screenshot of an email or document titled 'Welcome to Parcel,' explaining features like drag-and-drop, font customization, transformations, rounded corners, and alt text styling, with a closing note and a small pink emoji. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a019ff53-eb83-4eb7-92c7-e4cd9f794d4b/screencapture-unpacked-customer-io-2025-05-30-07_43_57.png https://www.naomiwest.ca/partnerships daily 0.75 2026-08-22 https://www.naomiwest.ca/speaking-opportunities daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Speaking opportunities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Speaking opportunities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Speaking opportunities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Speaking opportunities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Speaking opportunities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Speaking opportunities https://www.naomiwest.ca/contact daily 0.75 2026-08-22 https://www.naomiwest.ca/email-marketing-course-everything-you-need-to-know daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/421a21c8-2a52-4481-96ca-417fd1d76074/NAOMI-PORT-087-ASE.jpg https://www.naomiwest.ca/thanks daily 0.75 2026-08-22 https://www.naomiwest.ca/resources daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Resources https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg Resources https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg Resources https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Resources https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg Resources https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1622317059272-FMI2X2RE22GY23BXN41F/page0+9.JPG https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/b970bce5-04aa-45ae-b451-c8530ba173a4/Email%2BCharacters%2B-%2BCheck%2BLimitations%2B%281%29.gif https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/572950af-0ebc-4857-80b4-6180f870ac17/Email+A_B+Testing+Dashboard.png https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/8b3fe987-202f-4576-ae82-79641bc50436/Screenshot+2025-04-27+at+3.39.06%E2%80%AFPM.png https://www.naomiwest.ca/about daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1638757685479-W6R6CQVW2DU1L2Q4CV5N/1603766801878.gif About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1638757742100-V0C43U0VZQJBDIQH8WM5/Instagram+-+Mailchimp+Academy+Email+Automations+Badge.jpg About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1638758052459-5GT9PGYIWIMBMOG85ZHP/Instagram+-+Mailchimp+Academy+Email+Marketing+Certification.jpg About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1638758250010-U1FVHMNMU2T2V6XYFRCI/Screen+Shot+2021-12-05+at+6.37.07+PM.png About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/1638758303635-0DZG9XXVK92S18LQVT2E/1638046969370.jpg About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/7c9fb1a7-7c38-4f3c-9836-40f1746e78ac/1652809048502.jpg About https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/3a03de09-abb1-48e5-aab4-3488a886b717/IMG_2473_Original.PNG https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/cba9cf0b-d4e6-46d6-8e72-fd78ac035bd0/screencapture-emas-nu-blog-programma-scaling-your-program-with-a-b-testing-2024-07-04-09_30_07.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/343e73bf-2a46-4305-a8cf-d45745adc382/1619393063821.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/0312b09e-f894-470e-9336-fa3f47aab6b0/West.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/4f9164a8-fb96-4138-976e-26b08341abd3/Screen+Shot+2022-09-20+at+7.52.32+PM.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/0f2f42fa-894b-4f37-9b81-775614125668/1659656818967.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/62fd6c59-dfe6-4d89-b508-ad73e265a1b6/1600464140026.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/a37ff855-3133-4bb7-a546-2d290fa483e7/1638300148044.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60aa113aa488335a66215f36/bef50b51-1c04-42d5-876e-9ab1aabb1348/1633651152107.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.naomiwest.ca/about/growth-h5b2j monthly 0.5 2021-05-31 https://www.naomiwest.ca/about/authenticity monthly 0.5 2021-05-31 https://www.naomiwest.ca/about/honesty monthly 0.5 2021-05-31