AUDITS

A full audit of your ESP and email program. My baseline audit will review the following

• Point of on-site email collection

• Any email automation (event-triggered flow)

• The past 3-6 months of one-off campaigns such as newsletters, depending on frequency

• The main KPI’s of your email program

• Design & best practices

• Benchmarks compared to industry

And will provide you with a report that outlines

• Areas of current success

• Areas for improvement (growth strategy)

• Areas for improvement (best practices)

• Summary of engagement metrics

• Summary of conversion data

What do I need?

• 4-weeks

• Completion from you of my Discovery Checklist Questionnaire

• Invite to your ESP

• Invite to any analytics tool you use (GA and/or Mixpanel, Amplitude, etc)

• A summary of your email program plus what your main revenue and business goals are