work with me
Sooo… you’ve made it this far and I’m so excited about potentially working together!
Email audits
Email audits are my pride and joy. Having delivered over 50 for various SaaS and e-commerce companies, I help reign in focus for those that aren’t sure “what’s next” for their email program.
In my audits, I review all live automations or flows, the past 6-months of one-off campaigns, and I summarize my report into:
A high-level summary of my findings
Review of deliverability and engagement performance
Segmentation and automation
Accessibility and email design
Lifecycle of your user
And then I will outline 3-milestones that I have identified as areas which you should invest focus into, and those will completely range from client to client — some examples that I have prescribed previously might look like:
Better website strategy for email acquisition
Abandoned cart flows
Longer welcome series
Use of data and events for personalization
Ideally, at the end of this report, you’ll be able to easily look at your email program with a “stop-start and continue lens” and know where you should be focused for q1, the first half of the year, or the whole year depending on your time, and resourcing.
Resources
Maximize the effectiveness of your email marketing with a comprehensive Email Campaign Brief & Report. Perfect for internal stakeholder sharing, this template will help you plan and organize your campaigns. This template is for those that use Notion.
one-off Consulting
Check out the below options that I offer, for one-off consulting (such as ESP trainings, or email strategy sessions, you can book directly). For long term work, let’s hop on an intro call!
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Just want to chat strategy? Curious for eyes on your ESP or OKR’s? Book me in for a 1:1 Zoom session.
See below to book in directly.
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Migrating from one ESP to another? Book me for a hands-on, or hands-off approach.
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First time doing email? Let me handle implementing an ESP or MAP solution for you. I have done over 25 ESP Migrations and Implementations.
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Let’s review your resume, LinkedIn profile, and help you land your next job! I’ve worked with a handful of junior digital marketers to land them their next opportunity.
Not sure what your needs are? Let’s hop on a 15-minute intro call to connect!
Speaking Engagements
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Putting together a virtual event? I have spoken at over 15 virtual events on topics both broad-reaching and specific (ie. how a vinyl siding company can drive email growth).
I charge a per-event speaking rate, or may be able to offer the webinar at a free rate depending on the audience and content.
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Woooo! Pre-covid conference times are back! I’d be happy to speak at your next in-person event.
I require that flights (from Vancouver, BC) are covered, as well as accommodation. Please reach out to inquire about my speaking fee.
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Are you looking for a guest speaker for a digital marketing BootCamp, or email marketing program?
I charge a project fee based on:
Material produced (and if the students need copies)
Time commitment
Pre-recorded vs. live
Frequency of the course (ie. multiple sessions a month vs. one cohort once a year)
Depth of material covered
Teaching email strategy is a huge passion of mine, so let’s connect!
Need something different?
You never know what could come from reaching out! If anything, I could connect you with someone fantastic in my network. Talk to you soon :-)