My approach to go-to-market—from grassroots launches to AI rollouts. Lessons on community, clarity, and building trust in SaaS marketing.

Vibe coding is great for pet projects, and one-off net new products. But when you try to re-invent the wheel, you’ll be setting you and your team up for a major headache.

Two years ago, I transitioned from Lifecycle Marketing into Product Marketing. Here are my learnings, dislikes, and areas I’ve really enjoyed about this next slice of my career.

Notion Mail brings simplicity to to the inbox — while supporting complex email rendering.

Social media is a great channel to use in tandem with email marketing — especially for list building! Driving individuals off of your social channels, to your email newsletter is a great way to strengthen relationships.

Newly announced at WWDC on June 10th, Apple Mail is producing once again some new updates that will significantly change the in-product experience come this fall. iOS18 will take control away from marketers with the introduction of AI-generated preview text, tabs, and message summaries.

Gmail’s new email subscription center will give subscribers the ability to scroll through a list of email lists they are on, and unsubscribe.

Discover the critical role of accessibility in digital content, as revealed in a comprehensive blog exploring ADA compliance, the rise in digital accessibility lawsuits, particularly in e-commerce, and practical tips for email marketers on enhancing accessibility. Learn why accessibility isn't just an option but a necessity for all.

Email marketing unsubscribe rates will most likely increase in 2024 because of changes coming from big email clients like Google and Yahoo. This is a great opportunity for email marketers to revisit their strategy and take a chill pill instead of panicking over its impacts.

Seeing a spike in bounces? Your Gmail email addresses may have been reclaimed. Here's how you should be structuring your email marketing to mitigate deliverability impacts.

Every business should prioritize sending a welcome email. From making a lasting first impression to driving engagement and building trust, welcome emails play a pivotal role in enhancing customer relationships.

What are you leaving on the table when your emails are inaccessible? Revenue and relationships, of course.

Can AI help subscribers consume inbox content? Here’s my review of Shortwave, which claims to do just that.

Approaching developing a lifecycle strategy from scratch? Here are the basic pillars that I’ve built when setting Parcel up with the basics over the past year.

Gmail Annotations are a great opportunity for e-commerce brands to stand out in the promotions folder. With a simple code snippet in your header element, you can position yourself as a unique player in the inbox!

How easy is it to implement AI copy into email marketing? I took copy.ai for a test run and noted down my findings.