Hi!

I’m an email wizard (no, not self-proclaimed, but actually, awarded), with 7+ years of experience in marketing. Based out of Vancouver, BC, I’ve been (mostly) fully remote since 2015.

I have shaped Lifecycle Marketing strategy across email, push, SMS, and mobile and web in-app messages.

I believe all marketing strategies can be mirrored industry to industry, so although I specialize in SaaS, I work with E-commerce, B2B, D2C, you name it!

Resume

2016-2019

Co-founder &Community Operations Manager of taskiapp.com

Taski was created to bridge the gap between high turnover, and the hospitality industry. By creating a platform that allowed for staff to sign up to restaurant shifts, hotel gigs, and catering events on a one-off basis, the hospitality workforce could craft their own schedule.

In this role, I wore many hats, from crafting nurture campaigns to the hospitality staff in Hubspot, Autopilot, and Customer.io, I nurtured the user from lead to signup, to product activation in picking up their first shift. Additionally I crafted a referral program for “taskers” to refer their friends and receive an incentive bonus. This role also owned the business onboarding, and nurturing businesses through the same lifecycle-focused key moments - conversion to creating an account, to posting their first shift, to paying “taskers out”. Taski served top hotels in BC including Fairmont, Four Seasons, Delta, and Sheraton in its tenure.

2019

Customer Onboarding Manager at Braze

As a Customer Onboarding Manager at Braze, I worked with clients in their first 90-180 days after contract signature to set up key marketing campaigns they needed to launch. Braze being an incredibly powerful marketing automation tool, I worked with industry-leading brands to set up push notifications, in-app messages, SMS, and most importantly… email! During our onboarding time together, I was their main point of contact for IP warming, SSL certificate setup, deliverability best practices.

2019-2021

Email Marketing Specialist at Later

Instagram’s first to marketing scheduling tool Later, was where I refound my love of being the driver in charge of all things marketing campaign-related, and I joined them in late 2019 as their first Email Marketing Specialist. I worked with the content, and product team to shape their lifecycle strategy for their over 3,000,000 email subscribers globally, and increase conversion by 75% in the first 30-days through select campaigns. I worked to build out the email department and worked to consolidate the use of 3 ESP’s simultaneously into one.

2021-2022

Email Marketing Manager at Invoice2go - February 2021-November 2021

Invoice2go is an all-in-one business tool kit, famous for it’s name, it is self-explanatory in nature in that it provides business owners a tool to invoice, track payments, and manage business operations all from inside of it. At Invoice2go I work on the go-to-market team to convert freemium subscribers to a paid plan, nurture active users, and launch in-app messages, push notifications, and SMS campaigns that will continue to build the relationship with subscribers.

Lifecycle Marketing Manager at Invoice2go (acquired by Bill.com) - November 2021-present

My responsibilities and achievements include leading the CRM strategies to maximize product activation, monetization, and retention via multichannel strategy across email, in-app messaging, push notifications, and SMS. Optimizing the customer journey from start to finish via A/B and multi-variant testing. Building retention campaigns with a 7% conversion rate to paid, and win-back campaigns with an 11% conversion rate to reactivation. Working cross-functionally across departments including Product, Product Marketing, Engineering, Data Analytics, and more to drive behavioral driven communication

2022-Present

Consultant - Parcel

I joined parcel.io as a consultant in January of 2022, aiming to help bring the product out of beta alongside Avi Goldman, the founder. Little did I know 8 months later Parcel would be acquired by Customer.io and I’d be given a chance to join full time!

Product Marketing Manager at Parcel (acquired by Customer.io)- August 2022 - Present

At Parcel, I manage all things marketing and GTM!

Check out my work!

Freelance

I often take on freelance projects part-time depending on if my values align with the brand, if they are locally based in Vancouver, BC (#supportlocal), or if its a good learning opportunity for both the client and myself. Types of freelance projects I take on are:

• Q&A sessions

• Audits

• Conferences

Tools I’ve used

• Customer.io

• Braze

• Klaviyo

• Mailchimp

• Intercom

• Autopilot

• Drip

• ActiveCampaign

• Campaign Monitor

• Constant Contact

• Marketo

• Iterable

• Cordial

I am currently open to hearing about opportunities where I can grow a team, be an internal evangelist of a marketing program with a focus on customer empathy, or provide YOU with the resources you need to excel at email marketing. Feel free to shoot me a message to have a discussion.

⏤ Naomi