My work
emails, in-apps, push notifications, events, & more
Blogs
Although I do quite a fair bit of my own writing which you can find via my Journal, here’s a few items of professional writing.
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The European Accessibility Act will make accessible email design mandatory starting June 28, 2025. Discover common pitfalls and the steps needed to build campaigns that fully meet the new standards. Read more.
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With bots, privacy tools, and pre-fetching distorting opens and clicks, it’s time to rethink traditional metrics and focus on what truly matters. Read more.
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Learn why email outshines social media by delivering personalized, algorithm-free connections that drive engagement, conversions, and lasting relationships. Read more.
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Seamless customer journeys stem from product-marketing synergy. Learn strategies from our team for fostering trust, communication, and collaboration. Read more.
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Have you ever wondered how some emails feature logos or even a blue checkmark in your inbox? This isn’t just for show—it’s a game-changing standard called Brand Indicators for Message Identification (BIMI). Read more.
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From welcome messages to check-ins and interactive campaigns, learn how to use email to guide your audience seamlessly through every stage of their journey. Read more.
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Discover 7 customer retention examples from different brands that will inspire you to create your own winning retention strategy. Read more.
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Everything you need to know about email dark mode: best practices, designing emails for dark mode, and major email client considerations. Read more.
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Everything you need to know about email dark mode: best practices, designing emails for dark mode, and major email client considerations. Read more.
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2023 was a busy year for Parcel! We held our first virtual conference, four Summer Sessions, expanded our team, and pushed out many product updates that people loved! Read more. Read more.
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Black Friday Cyber Monday (BFCM) is one of the busiest periods for sending emails. Read more.
Unpacked, was a two-day grassroots event that I formulated in 2022. Originally named Parcel Unpacked, we slowly transitioned the brand over to Customer.io after three successful annual events.
The event was created because the email developer community and lifecycle community did not have an industry event to learn, share, and participate in interactive workshops. I have lead, organized, and moderated this event for the third year in a row—with over 10k social impressions and positioning Parcel and Customer.io on the map as an industry thought leader.
In 2025, I secured 20 speakers and over 1,700 registrants.
The event brought in over $1,000,000 in sales pipeline.
See more about the 2025 event.
Or, check out 2024’s version.
newsletters.
Abandoned carts.
Onboarding.
Lifecycle.
A digital advertisement for a virtual conference called 'Parcel Unpacked.' The ad features pixel art of a cityscape with neon signs and pixel characters. It includes text about the event, a 'Register for Unpacked' button, a 'Start Game' button, and options to learn about email, hats, and industry experience.
Screenshot of a webpage introducing Parcel, an email coding platform. The page features a dark-themed interface with code snippets and a call-to-action button labeled "Create your first email." It includes sections about components, code examples, and guides for learning about building emails with Parcel.
Screenshot of an email or document titled 'Welcome to Parcel,' explaining features like drag-and-drop, font customization, transformations, rounded corners, and alt text styling, with a closing note and a small pink emoji.
A web page advertisement for machine detection technology for email engagement tracking, with a 'Coming soon' label and a call-to-action button labeled 'Learn about true engagement metrics'.
Screenshot of a dashboard with analytics data, showing a pop-up window about email inbox provider breakdown and performance metrics, and a sidebar menu with options like Campaigns, Broadcasts, and Data & Integrations.
A digital screen shows a code editing environment with a pop-up window titled 'Hide & Show on Mobile'. The window has options to set transformation, decoration, and visibility conditions, and a message about customizing design for device responsiveness. Two buttons at the bottom are labeled 'Learn more' and 'Dismiss'.
Email newsletter from Customer.io promoting the Unpacked event for lifecycle marketers, featuring a special offer with a limited number of free gifts for early bookings, and insights on recent marketing trends.
Screenshot of an email or webpage announcing updates to Design Studio, featuring a header with logo, a large image of a computer screen, and text describing new features such as creating emails directly from broadcasts, A/B testing, personalization data, and a photograph of Naomi West, Senior Product Marketing Manager.
Digital advertisement for the event 'Unpacked' by customer.io, scheduled for February 26-27, 2025, highlighting digital marketing topics like lifecycle marketing, personalization, AI insights, and omnichannel strategies.
Email birthday promotion from Fig featuring a pink floral arrangement with pampas grass and decorative lighting.
An infographic by Later promoting Mental Health Awareness Month with tips for mental health, including social media tips, recommended podcasts, mental health tools, and ways to find calm during work.
Invoice2go logo at the top, screenshot of a pricing plan options page showing Premium, Professional, and Starter plans with prices, portrait of a man with short dark hair and a checked shirt, call to action button "View all plans," text promoting new plans and features, benefits list including unlimited clients and team members, unlimited estimates, projects, websites, client email marketing, and support, stars ratings and usage stats, social media icons, footer with company information, links to support and policies.
A promotional email featuring a photo of two friends, one male and one female, smiling and sitting together on a modern bench. The message encourages supporting friends and sustainability through Kindle purchases, offering discounts for referring friends.
KOTN store interior with clothing displays, plants, and customer photos, promoting sharing recent purchases and style on Instagram.
Promotional email for Barreworx offering on-demand workout classes from home, featuring images of women exercising with fitness equipment, and text about class types and sign-up benefits.
Colorful graphic with text announcing 'We noticed you checkin' us out' with playful eyes and squiggly lines, above promotional content about social media and content scheduling.
A promotional sign offering 15% off when you give a fig, with fields to enter email, name, phone number, birth date, and city, and a subscribe button.
Email newsletter from Invoice2go showcasing product updates, customer reviews, tips for faster cash flow, and call-to-action buttons for more information, with icons for social media at the bottom.
Product Imagery, & graphics
