My work

emails, in-apps, push notifications, events, & more

Blogs

Although I do quite a fair bit of my own writing which you can find via my Journal, here’s a few items of professional writing.

The European Accessibility Act will make accessible email design mandatory starting June 28, 2025. Discover common pitfalls and the steps needed to build campaigns that fully meet the new standards. Read more.
With bots, privacy tools, and pre-fetching distorting opens and clicks, it’s time to rethink traditional metrics and focus on what truly matters. Read more.
Learn why email outshines social media by delivering personalized, algorithm-free connections that drive engagement, conversions, and lasting relationships. Read more.
Seamless customer journeys stem from product-marketing synergy. Learn strategies from our team for fostering trust, communication, and collaboration. Read more.
Have you ever wondered how some emails feature logos or even a blue checkmark in your inbox? This isn’t just for show—it’s a game-changing standard called Brand Indicators for Message Identification (BIMI). Read more.
From welcome messages to check-ins and interactive campaigns, learn how to use email to guide your audience seamlessly through every stage of their journey. Read more.
Discover 7 customer retention examples from different brands that will inspire you to create your own winning retention strategy. Read more.
Everything you need to know about email dark mode: best practices, designing emails for dark mode, and major email client considerations. Read more.
Everything you need to know about email dark mode: best practices, designing emails for dark mode, and major email client considerations. Read more.
2023 was a busy year for Parcel! We held our first virtual conference, four Summer Sessions, expanded our team, and pushed out many product updates that people loved! Read more. Read more.
Black Friday Cyber Monday (BFCM) is one of the busiest periods for sending emails. Read more.

Unpacked, was a two-day grassroots event that I formulated in 2022. Originally named Parcel Unpacked, we slowly transitioned the brand over to Customer.io after three successful annual events.

The event was created because the email developer community and lifecycle community did not have an industry event to learn, share, and participate in interactive workshops. I have lead, organized, and moderated this event for the third year in a row—with over 10k social impressions and positioning Parcel and Customer.io on the map as an industry thought leader.

In 2025, I secured 20 speakers and over 1,700 registrants.

The event brought in over $1,000,000 in sales pipeline.

See more about the 2025 event.

Or, check out 2024’s version.