It’s 2025, and things have been moving quick in the world of AI. Learn what we’ll be reviewing in this course, and why you should be adopting AI as part of your workflow.

Claude is a great generative AI solution that works around the concepts of projects, allowing you to work quickly to create, or learn from datasets. In this chapter, I’ll walk through the use cases, and do a demo of both the free plan, and the paid plan.

Notion is a core tool within my workflow, and it should be a part of yours as well. As a central hub for campaign briefs, content planning, copywriting, and reporting—it’s not just you that benefits when you use Notion, it’s your whole team.

Canva is a great tool for visualizing designs that you will then build out for your ESP, or marketing automation platform. It can also be a great tool for image generation, when you give it the right guidance. In this lesson we’ll explore setting up a brand kit, using ChatGPT, and then building out an email newsletter for Barney.

Grammarly has engrained it’s AI tools so seamlessly you won’t even realize you’re leaning on them! Best used as a Google Chrome extension, you won’t regret investing in their paid plan.

Your ESP & Marketing Automation Platform may already offer a variety of features. Should you use them? In this demo we’ll explore 11 common features offered, and what pain points they solve for.

Feed your datasets back into AI tools to learn about what performs best, and then have those AI tools generate future recommendations based on how your audience has already responded to your strategy!

Not sure where to start with generating prompts? The reality is it’s a lot of trial and error, but with this guide, you’ll feel confident in starting somewhere!

AI is certainly powerful, but it comes with risks that we shouldn’t avoid. In this chapter, we’ll look at four key risks, and how to safeguard yourself and your team from them.

Not sure where to go next to stay up to date with AI happenings? Here’s a few resources to watch.