If you send to recipients in Gmail, you’ll want to adhere to the latest sender authentication updates prescribed by Gmail before February 2024, or otherwise risk landing in spam.

Deep links can be used to drive subscribers directly into apps. But how exactly are deep links created and what tools can be added to a marketer’s tech stack to help?

Whether you’re a lifecycle marketer or just an email marketer, SaaS KPIs can be different than other industries. Look to these to measure the effectiveness of your multi-channel marketing.

Terms and conditions updates and privacy policy update emails when done well can be a great relationship builder with your subscribers. So how do you ensure they don’t fall flat with boring content?