Journal
My writings about email & all other things I want to highlight that my friends and family are sick of hearing about (my mom will deny this).
A/B Testing - Customer feedback strategy
What’s the best approach when it comes to gathering customer feedback? In this A/B test, I am comparing a Catch All email involving multiple questions for a customer vs. an email that is one-question specific to determine what type of email customers are more inclined to reply-to.
Deep linking for email marketers
Deep links can be used to drive subscribers directly into apps. But how exactly are deep links created and what tools can be added to a marketer’s tech stack to help?
Birthday Emails - 2022
Birthday emails are a fantastic way to automate retention building and surprise & delight your subscribers. This year, I’m sharing 5 emails I received and my review of their generous birthday treats.
A/B testing: Winback strategy
Let’s unpack A/B testing winback strategy & how to translate results into future strategy.
A/B testing: Channel
Let’s unpack A/B testing channels across email, push, and in-app messages & how to translate results into future strategy.
A/B testing: CTA
Let’s unpack A/B testing CTA’s within an email & how to translate results into future strategy.
SaaS Lifecycle Marketing KPIs
Whether you’re a lifecycle marketer or just an email marketer, SaaS KPIs can be different than other industries. Look to these to measure the effectiveness of your multi-channel marketing.
How I review my emails for accessibility at Invoice2go
Think you can’t check for email accessibility issues easily because you’re using a drag & drop builder? Think again.
Why ESP’s and MAP’s need to be consulting more marketers
How can email vendors drive long-term customer retention? Here are 5 of my recommendations based on my experience with using 22+ email tools to build, execute, and drive marketing strategy.
London Unspam, May 2022
Why you should avoid using “click here” in your email copy
Embedding links in your emails with the copy “click here”? There’s an opportunity to provide our subscribers with a better experience.
Slow emails volume 10
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Building emails with Beefree.io
Using a drag and drop builder for your emails within your ESP? You might be using BEE!
Terms & conditions update emails
Terms and conditions updates and privacy policy update emails when done well can be a great relationship builder with your subscribers. So how do you ensure they don’t fall flat with boring content?
Setting the stage for Subscriptions
What do SaaS and D2C brands have in common when it comes to subscriptions? Just about everything, and most importantly, the successful ones focus on retention.
Slow emails volume 8
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Slow emails volume 7
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
10 ways to prepare for an email interview
What to do before your first interview in the email industry, and what questions you should be prepared to answer.
Sending email from a no-reply? Don’t.
Improve your customer experience, strengthen deliverability, and build relationships by avoiding sending email from a no-reply at all costs.
Why your sender address matters
If inbox Friendly From name’s disappeared tomorrow, would your Sender Address showing visibly in email inboxes leave you high and dry?